“Metrics, not Myths” – it’s the tagline of Adobe’s campaign for its new Marketing Cloud suite of digital marketing products.
And in case you haven’t seen them, the campaign has a few spots (from Goodby, Silverstein, and Smith) featuring the proverbial “social media guru” getting the tar beat out of him for spitting BS. Here’s a favorite: Read More
Yesterday, I touched on how important metrics and objectives were, not just in terms of measuring success, but also in terms of being able to know intimately why you’re succeeding in order to do even better. Read More
#smcsea If someone talks tactics instead of objectives or metrics, end the interview - @simchabe
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Heidi Miller (@heidimiller) October 03, 2012
I offer two quotes that have kept me thinking over the last two weeks about the notion of measuring success.
The first, captured in the tweet above, was spoke at this month’s Social Media Club Seattle event about global media strategy.
The second, featured below, I came across recently in my first reading of Jim Collins’ Good to Great. Read More
Last week, Facebook rolled out a new feature that allows regular users to promote posts to a larger share of their social network. Facebook had initially rolled this feature out for testing in New Zealand over the summer, but was then rolled out to 20 other countries including the US. Read More
JiffyLube ad: “Mullets? Sometimes Change is a good Thing.”
Direct mailer for internet company.
1/2 of the craft beers at Fred Meyer’s.
Only in Portland.
In his book From Good to Great: Why Some Companies Make the Leap… and Others Don’t, Jim Collins dedicates a large segment of a chapter to how great companies view the role of technology in their success. Interestingly enough, only two out of the dozens of senior executives that the interview for the book’s research indicate that technology had anything to do with helping their companies make the leap.
Comparing notes from these interviews with his team’s quantitive research on good and great companies, Collins posits that technology instead serves as an accelerator, notably both in terms of growth and decline, instead of true means to an end. Read More
Is anyone else planning a special trip to Starbucks just so they can try out Passbook? imore.com/starbucks-ipho…
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Leanna Lofte (@llofte) October 04, 2012Today was my first day trying out Apple’s Passbook via the new Starbucks integration - one of the cooler features of iOS 6 to which I’d mentioned I had been looking forward. I imagined it was the first day using Passbook for a lot of people, after all coffee, for the most part, is a way more common purchase than movie tickets, flights, or hitting up Walgreens - although I hear Airbnb, McDonald’s and Eventbrite are rolling optimized apps out soon as well. I later confirmed this premonition when I overheard not one but two Apple fanboys on the street explaining what Passbook was to their friends in wild eyed excitement. Read More
